Likes or No Likes - the Instagram Question

August 23, 2019


When Instagram announced they would be running a test where they would "hide the total number of likes and video views for some people" in some countries, the feedback was mixed. I spoke with some of my friends, from around the globe, who lauded the decision. Their reasoning was varied but with many pointing to how many teens and even young children are feeling the pressure to post and will only feel validated when they get so many likes.
That reasoning and feedback seemed pretty straight-forward. Now, let's move onto Influencers.
The return on investment of social media marketing has often been debatable. There's one point-of-view that believes having a strong social media presence is imperative to growing a business or sustaining market share. One would argue, it's a sort of validation for the company where if others see how "popular" the brand is in social media, they'll follow. Of course, translating followers or even likes to sales has always been debatable.
Then there are the Influencers. When Instagram announced this test, there were some who were not that eager to lose the likes or views because it was a way to showcase their social media power or presence to brands or potential clients. Yet, one could argue that losing the likes and views wouldn't have that big of an impact on an established Influencer. Quite simply, this topic alone could take over this post. But, we move on.
Switching gears, here is an excerpt from an article in The Guardian. Here's why I'm interested to see if this test turns into a permanent feature. "Mahalia Handley, a model and activist for diversity in fashion with more than 42,000 followers on the platform, said that as she was a model long before beginning her Instagram account, the disappearance of the likes total has had little impact on her online life and she believes the company’s decision could increase users’ comfort with posting authentic material and displaying their creativity."

“'I’ve noticed a lot of friends saying they felt like they could now show who they are and I think that’s amazing,' Handley said."

“'I think having the likes taken away present the opportunity for people to be more unique and inventive, more personal and usher in more creativity in the fashion industry.'”
In fact, I did have a friend who echoed similar sentiments. Removing the pressure, allows some people - adults too and not just children or teens - the freedom of posting what they want. They aren't waiting to see how many likes they get before deciding to delete the post. Instead, they are putting out there what they want to put out there, hopefully not what they think others want them to put out there.
What do you think about removing the like and view counts from Instagram?
Until next time...
- Aimee

Leave a comment

Comments will be approved before showing up.

Also in Blog

The New Kid on the Block

May 29, 2020

If there is one thing that cannot be ignored when one walks around Manhattan these days, it’s this: all the vacant stores – even on the posh Upper East Side. And yes, it’s all because of Amazon. Need I say more?

Read More

Let’s Talk About “Blue”

May 20, 2020 1 Comment

On Friday, January 24th we were invited to the showroom of Timothy Oulton that is located in The New York Design Center at 200 Lexington Avenue, 8th floor, in Manhattan. We’ve been to their champagne events before and had a good time so we decided to go.


Read More

Is Fasting For You? Or Not.

May 14, 2020

These days, everyone has an opinion about food so I was interested in two recent articles I came across: one in Bazaar and another in the Weekend Financial Times.

 In the magazine the headline reads: “Silicon Valley’s Dangerous New Obsession to Get Sharper and More Focused At Work” – this is followed by a subhead stating: Proponents of extreme fasting and other biohacks believe that it makes them smarter and more productive. But is it safe?

Read More

- Size Chart -


We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.



Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.



Get info on sales, promotions, and new items. Plus $10 off your first order!