$5 FLAT RATE SHIPPING IN US & CANADA

Normcore: A How-To-Guide

June 04, 2014

1 Comment


Did the over-the-top, hyper-styled looks of the blogger-driven street style movement give you fashion anxiety?? Then Normcore just might be the answer.

Rather than prioritizing riotous print-mixing, loud accessories and unexpected combinations a la Carrie Bradshaw in Sex and the City, Normcore takes almost the complete opposite stance and is most assuredly a direct response to the street style circus that has become the fashion crowd standard in recent years.

The look is essentially a mix of casual clothes in simple silhouettes with a sporty slant in a largely neutral, solid palette (your favorite Adea basics will fit right in!), most often finished off with a pair of sensible shoes. Accessories are generally kept to a minimum or are completely non-existent, but baseball hats, basic bags and nondescript sunnies are all welcome.

Sound too boring to you?? Inject some personality with a graphic tee, a loud sneaker, your favorite team’s ball cap, a pair of heavily distressed denim or a nostalgic piece from 90’s fashion. And invest in a pair of Birkenstocks (the unofficial shoe of the movement) for the hot summer months.

Here are some more images for inspiration:

What are your thoughts on the trend? A welcome respite from street style-inspired over-dressing or have the fashion trend-setters taken things too far in the opposite direction? We’d love to hear what you have to say! Comment below…

- Marisa



1 Response

Helene Rosenberg
Helene Rosenberg

June 10, 2014

I’m interested to see more

Leave a comment

Comments will be approved before showing up.


Also in Blog

“Come Fly With Me”

August 05, 2020

Over the years, the airline industry has experienced many twists and turns – and one of the most remarkable has been the evolution of the stewardess or airline hostess. That said I was stopped in my tracks by an article in Travel & Leisure, April 2020 titled “Taking Wing.” It featured a photo of a flight attendant’s dress from 1965 and was skillfully written by Ann Hood who has delivered a detailed on-the-scene report.

 

Read More

Favorite Spots, Five Boroughs

July 29, 2020

In a city like New York, that has a population of close to nine million, it’s great to know that there’s something for everyone. This gave me the idea to write about fun and/or favorite spots in all five boroughs, namely: Manhattan, Brooklyn, Queens, the Bronx and Staten Island. So, in this blog we’ll cover places I’ve personally enjoyed over the years and spots mentioned in an article that ran in Condé Nast Traveler magazine in April 2020. Here are five slices of the Big Apple:

Read More

Let’s Talk About Birchbox

July 22, 2020

Roughly eight years ago, I was chatting with a young lady in her twenties when she started raving about something called “Birchbox.” I stopped her at once and said, “What on earth is Birchbox?” Well, she looked at me as if I had two heads and said with dismay, “You don’t know about Birchbox!”

Read More

- Size Chart -

BODYWEAR

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

MODAL TEES

Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

GOOD THINGS COME TO THOSE WHO SIGN UP

Get info on sales, promotions, and new items. Plus $10 off your first order!