$5 FLAT RATE SHIPPING IN US & CANADA

Normcore: A How-To-Guide

June 04, 2014

1 Comment


Did the over-the-top, hyper-styled looks of the blogger-driven street style movement give you fashion anxiety?? Then Normcore just might be the answer.

Rather than prioritizing riotous print-mixing, loud accessories and unexpected combinations a la Carrie Bradshaw in Sex and the City, Normcore takes almost the complete opposite stance and is most assuredly a direct response to the street style circus that has become the fashion crowd standard in recent years.

The look is essentially a mix of casual clothes in simple silhouettes with a sporty slant in a largely neutral, solid palette (your favorite Adea basics will fit right in!), most often finished off with a pair of sensible shoes. Accessories are generally kept to a minimum or are completely non-existent, but baseball hats, basic bags and nondescript sunnies are all welcome.

Sound too boring to you?? Inject some personality with a graphic tee, a loud sneaker, your favorite team’s ball cap, a pair of heavily distressed denim or a nostalgic piece from 90’s fashion. And invest in a pair of Birkenstocks (the unofficial shoe of the movement) for the hot summer months.

Here are some more images for inspiration:

What are your thoughts on the trend? A welcome respite from street style-inspired over-dressing or have the fashion trend-setters taken things too far in the opposite direction? We’d love to hear what you have to say! Comment below…

- Marisa



1 Response

Helene Rosenberg
Helene Rosenberg

June 10, 2014

I’m interested to see more

Leave a comment

Comments will be approved before showing up.


Also in Blog

Likes or No Likes - the Instagram Question

August 23, 2019

When Instagram announced they would be running a test where they would "hide the total number of likes and video views for some people" in some countries, the feedback was mixed. I spoke with some of my friends, from around the globe, who lauded the decision. Their reasoning was varied but with many pointing to how many teens and even young children are feeling the pressure to post and will only feel validated when they get so many likes.

 

Read More

The Hudson Yards, PART TWO

August 21, 2019

Last week we introduced you to the newly opened Hudson Yards and provided lots of basic, down-to-earth information. CLICK HERE for a fantastic video of the grand opening ceremony (sound on/full screen). This week we’re going to focus on the shops and restaurants you will find as well as “The Vessel” (New York’s answer to the Eiffel Tower) and “The Shed” (a performance and exhibition space that expands and contracts).

Read More

The Collision of Fashion and Politics?

August 18, 2019

No matter where you are in the world today, it seems one cannot escape politics. As I do not want this post to be an oxymoron, my goal is to keep it on topic - politics in fashion?. It was not that long ago, I cancelled one of my previously beloved fashion magazines (and as you read this, it wasn't American Vogue). Without thinking twice, I cited the reason being that I was a subscriber to this magazine because it used to be about fashion, now it was about fashion and politics.

Read More

- Size Chart -

BODYWEAR

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

MODAL TEES

Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

GOOD THINGS COME TO THOSE WHO SIGN UP

Get info on sales, promotions, and new items. Plus $10 off your first order!