$5 FLAT RATE SHIPPING IN US & CANADA

Normcore: A How-To-Guide

June 04, 2014

1 Comment


Did the over-the-top, hyper-styled looks of the blogger-driven street style movement give you fashion anxiety?? Then Normcore just might be the answer.

Rather than prioritizing riotous print-mixing, loud accessories and unexpected combinations a la Carrie Bradshaw in Sex and the City, Normcore takes almost the complete opposite stance and is most assuredly a direct response to the street style circus that has become the fashion crowd standard in recent years.

The look is essentially a mix of casual clothes in simple silhouettes with a sporty slant in a largely neutral, solid palette (your favorite Adea basics will fit right in!), most often finished off with a pair of sensible shoes. Accessories are generally kept to a minimum or are completely non-existent, but baseball hats, basic bags and nondescript sunnies are all welcome.

Sound too boring to you?? Inject some personality with a graphic tee, a loud sneaker, your favorite team’s ball cap, a pair of heavily distressed denim or a nostalgic piece from 90’s fashion. And invest in a pair of Birkenstocks (the unofficial shoe of the movement) for the hot summer months.

Here are some more images for inspiration:

What are your thoughts on the trend? A welcome respite from street style-inspired over-dressing or have the fashion trend-setters taken things too far in the opposite direction? We’d love to hear what you have to say! Comment below…

- Marisa



1 Response

Helene Rosenberg
Helene Rosenberg

June 10, 2014

I’m interested to see more

Leave a comment

Comments will be approved before showing up.


Also in Blog

The New Kid on the Block

May 29, 2020

If there is one thing that cannot be ignored when one walks around Manhattan these days, it’s this: all the vacant stores – even on the posh Upper East Side. And yes, it’s all because of Amazon. Need I say more?

Read More

Let’s Talk About “Blue”

May 20, 2020 1 Comment

On Friday, January 24th we were invited to the showroom of Timothy Oulton that is located in The New York Design Center at 200 Lexington Avenue, 8th floor, in Manhattan. We’ve been to their champagne events before and had a good time so we decided to go.

 

Read More

Is Fasting For You? Or Not.

May 14, 2020

These days, everyone has an opinion about food so I was interested in two recent articles I came across: one in Bazaar and another in the Weekend Financial Times.

 In the magazine the headline reads: “Silicon Valley’s Dangerous New Obsession to Get Sharper and More Focused At Work” – this is followed by a subhead stating: Proponents of extreme fasting and other biohacks believe that it makes them smarter and more productive. But is it safe?

Read More

- Size Chart -

BODYWEAR

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

MODAL TEES

Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

GOOD THINGS COME TO THOSE WHO SIGN UP

Get info on sales, promotions, and new items. Plus $10 off your first order!