June 04, 2014 1 Comment
Did the over-the-top, hyper-styled looks of the blogger-driven street style movement give you fashion anxiety?? Then Normcore just might be the answer.

Rather than prioritizing riotous print-mixing, loud accessories and unexpected combinations a la Carrie Bradshaw in Sex and the City, Normcore takes almost the complete opposite stance and is most assuredly a direct response to the street style circus that has become the fashion crowd standard in recent years.
The look is essentially a mix of casual clothes in simple silhouettes with a sporty slant in a largely neutral, solid palette (your favorite Adea basics will fit right in!), most often finished off with a pair of sensible shoes. Accessories are generally kept to a minimum or are completely non-existent, but baseball hats, basic bags and nondescript sunnies are all welcome.
Sound too boring to you?? Inject some personality with a graphic tee, a loud sneaker, your favorite team’s ball cap, a pair of heavily distressed denim or a nostalgic piece from 90’s fashion. And invest in a pair of Birkenstocks (the unofficial shoe of the movement) for the hot summer months.
Here are some more images for inspiration:


What are your thoughts on the trend? A welcome respite from street style-inspired over-dressing or have the fashion trend-setters taken things too far in the opposite direction? We’d love to hear what you have to say! Comment below…
- Marisa
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November 19, 2024
The holiday season is upon us, and with it comes a whirlwind of gatherings, from cozy family dinners to dazzling parties. Dressing for these occasions should feel effortless yet chic, which is where Adea steps in.

Helene Rosenberg
June 10, 2014
I’m interested to see more