$5 FLAT RATE SHIPPING IN US & CANADA

Social Media & NYFW

October 07, 2016

0 Comments


This edition of New York Fashion Week has been unique because more brands were testing the waters with a see now and buy now approach while others offered presentations that kept their designs to a select number of individuals while others opted for traditional runway shows. Yet, it was the presence of the ever-increasing amount of smartphones that really caught my attention.

When I attend a fashion show, it's with an editor eye. I'm there with a purpose and want to look at the designs and to get as close to the garment as possible - to see the fabric and the details. Although, as more and more seats are taken up by influencers and bloggers that are there to be seen, the amount of phones in the air before, during and after the show is ever present.

Now, as I looked around this past NYFW, I did wonder if this bubble will burst? Will the focus shift back to the clothes and away from the people in the audience who can Instagram or Snapchat the best images and who can do it the quickest?

I do think we will continually see a shift in how the designers showcase their fashions with spring/summer 2017, which was this past NYFW, laying the foundation for what's to come. Will sales increase from those retailers that leveraged the see now and buy now approach? Or, will those that kept their audience small and intimate have a better chance of garnering more attention from the buyers and press who could spend time with the designer and the designs? Or, will fashion brands keep going bigger and bigger with runways shows encompassing more of the public - whether in real-time or via live streaming or other social media channels?

Model at the Tommy Hilfiger Fall 2016 runway show

We will certainly find out more soon.

Until then, I've learned a valuable lesson from this season's NYFW - sometimes, the best way to experience something is to set the smartphone down and take it all in, from the sites to the sounds to the people to the...designs.

- Aimee

P.S. Although this past NYFW was all about spring/summer 2017, be sure you are set for fall 2016. Now is the time to stock up on Adea's Layering Tops.

Save


Leave a comment

Comments will be approved before showing up.


Also in Blog

Artificial Intelligence Enters Fashion

April 17, 2019

I first wrote about “Stitch Fix” for ADEA in a blog titled “Tech Savvy Females Reign” that appeared on March 14, 2018.

For the record, I do not remember the titles of all the ADEA blogs I’ve written and when they appeared. So I have a bright red three-hole binder to help me keep track of the month, year and headline of each blog.

Read More

Dolce and Gabbana Say, “We’re Sorry.”

April 10, 2019

On Saturday, November 18, 2018, D&G released a post on China’s social media platform, “Weibo” to promote its upcoming runway show in Shanghai on November 21st.

Read More

The Super-talented Barefoot Contessa

April 03, 2019

I have been watching domestic goddess, Ina Garten, create mouth-watering delicacies on her cooking show forever. Now, it seems, we are in a new era where shows such as, “The World’s Worst Cook” or “How to Beat So-and-So in X-Minutes” reign supreme. Obviously this type of scheduling is geared to an audience that has no interest in watching a cook in the kitchen who whips up several superb dishes for a memorable lunch or dinner. I only catch The Barefoot Contessa now by accident: early mornings on days I can never remember.

Read More

- Size Chart -

BODYWEAR

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

MODAL TEES

Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

GOOD THINGS COME TO THOSE WHO SIGN UP

Get info on sales, promotions, and new items. Plus $10 off your first order!