$5 FLAT RATE SHIPPING IN US & CANADA

Social Media & NYFW

October 07, 2016

0 Comments


This edition of New York Fashion Week has been unique because more brands were testing the waters with a see now and buy now approach while others offered presentations that kept their designs to a select number of individuals while others opted for traditional runway shows. Yet, it was the presence of the ever-increasing amount of smartphones that really caught my attention.

When I attend a fashion show, it's with an editor eye. I'm there with a purpose and want to look at the designs and to get as close to the garment as possible - to see the fabric and the details. Although, as more and more seats are taken up by influencers and bloggers that are there to be seen, the amount of phones in the air before, during and after the show is ever present.

Now, as I looked around this past NYFW, I did wonder if this bubble will burst? Will the focus shift back to the clothes and away from the people in the audience who can Instagram or Snapchat the best images and who can do it the quickest?

I do think we will continually see a shift in how the designers showcase their fashions with spring/summer 2017, which was this past NYFW, laying the foundation for what's to come. Will sales increase from those retailers that leveraged the see now and buy now approach? Or, will those that kept their audience small and intimate have a better chance of garnering more attention from the buyers and press who could spend time with the designer and the designs? Or, will fashion brands keep going bigger and bigger with runways shows encompassing more of the public - whether in real-time or via live streaming or other social media channels?

Model at the Tommy Hilfiger Fall 2016 runway show

We will certainly find out more soon.

Until then, I've learned a valuable lesson from this season's NYFW - sometimes, the best way to experience something is to set the smartphone down and take it all in, from the sites to the sounds to the people to the...designs.

- Aimee

P.S. Although this past NYFW was all about spring/summer 2017, be sure you are set for fall 2016. Now is the time to stock up on Adea's Layering Tops.

Save


Leave a comment

Comments will be approved before showing up.


Also in Blog

“Think Global, Act Local”

June 19, 2019

The headline for this blog is a timely piece of advice for the fashion world from St. Laurent CEO Francesca Bellettini when questioned about global expansion and the best way to handle it. The first time I used this quote was for an ADEA blog titled “Dolce and Gabbana Say, “We’re Sorry.” CLICK HERE if you’re interested in reading about their debacle in China.

 

Read More

LVMH Opens a New Fashion House

June 14, 2019

LVMH Moët Hennessy Louis Vuitton made waves recently with its announcement of the fashion house, Fenty, led by Rihanna. This was a first in many aspects for LVMH. What stood out the most to me was LVMH was investing in someone whose original profession was not that of a designer. Yes, Rihanna was widely accepted in the fashion world as a trendsetter and had various collaborations under her belt, but she was not a traditional designer.

Read More

Breaking Barriers

June 12, 2019

I recently came across an article in Smithsonian magazine’s March 2019 issue that discussed the relationship of the author, Margaret Chu, with Phyllis Diller, the stand-up comic who died on August 12, 2012 at the ripe old age of 95 and had outlived two of her children.

Read More

- Size Chart -

BODYWEAR

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

MODAL TEES

Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

GOOD THINGS COME TO THOSE WHO SIGN UP

Get info on sales, promotions, and new items. Plus $10 off your first order!