$5 FLAT RATE SHIPPING IN US & CANADA

"Making Mainbocher: The First American Couturier"

March 13, 2017

0 Comments


I'll admit, being from the Midwest, I'm a bit ashamed I had not known so much about Mainbocher previous to my visit to the Chicago History Museum who is showcasing the exhibit, "Making Mainbocher: The First American Couturier". Bocher was from Chicago's West Side and made quite an impact on fashion.

Photographer unknown, 1939; The Metropolitan Museum of Art, New York, Irene Lewisohn Costume Reference


Here's an overview.

Mainbocher was born Main Rousseau Bocher and later changed his name to Mainbocher, which seemed more European - specifically French - and was thought to be a way to help him "fit in" with the couture crowd. Now, not only was Mainbocher America's first courtier, but he also was editor-in-chief of French Vogue; had a couture salon at 12 Avenue George V in Paris and would later relocate to New York City's Upper East Side to open a salon; designed the Duchess of Windsor's wedding dress in 1937; created uniforms for the Navy W.A.V.E.S. during World War II and for the Girl Scouts of America and for the nursing students at Chicago’s Passavant Memorial Hospital; and has a plaque on New York’s Fashion Walk of Fame.

Red velvet dress; ball gown with accessories, fall 1947; Gift of Mrs. A. Watson Armour, III; 1959.345a-d

“By examining the steps taken by Main Bocher to achieve great success as a couturier, this exhibition introduces visitors to the extraordinary career of Main Bocher and invites them to get know him as an arbiter of early- to mid-twentieth-century style,” commented Petra Slinkard, curator of costume at the Chicago History Museum. “This exhibition is the first of its kind, dedicated to the study and presentation of the work of Mainbocher.”

Apricot evening dress with bows and tulle bustle; evening dress, fall 1946; Gift of Mrs. A. Waston Armour, III; 1959.355

You'll also notice that in many of his designs, he didn't end at the fabric. Instead, he also included the accessories - jewelry - on many of his pieces. In this way, he could be sure his whole vision would come full circle.

And probably my favorite and unexpected fun fact about Bocher - he was even a spy. Yes, a spy.

On that note, I will close out this post.

For more information on Mainbocher and the Chicago History Museum, go to makingmainbocher.com and to chicagohistory.org.

- Aimee

SaveSaveSave


Leave a comment

Comments will be approved before showing up.


Also in Blog

Awkwafina is Going Strong

November 13, 2019

When we saw Crazy, Rich Asians, the smash romantic comedy of 2018, we all agreed that one of the standout performers in the movie was Awkwafina (Nora Lum) – she was a definite scene-stealer. By the way, where are the sequels? The latest rumor is that filming will start with two movie sequels filmed back-to-back in 2020. Don’t bet the rent money. But never mind, when they do come out I’m sure they’ll knock our socks off.

Read More

A Thrilling and Safe Experience

November 06, 2019

I have a subscription to Air & Space, which is a bimonthly magazine that was first published in 1986 and comes from the Smithsonian. It’s especially relevant this year because this is the 50th Anniversary (1969-2019) of the Apollo 11 landing on the moon. Neil Armstrong’s first words – as he stepped down onto the soil of Luna were, “One small step for man, one giant step for mankind,” as the whole world watched.

Read More

Why Do Women Have a Sell-By Date?

October 31, 2019 1 Comment

Let’s get one thing straight: I’m not a morning person. This means that every day I get up, fire up the computer for emails, stagger into the kitchen to make a blistering hot, strong 20 oz. mug of coffee and finally, click on New York’s Channel One to check on the weather and/or news while sinking into the sofa and trying to wake up. Ergo: I hate mornings or as Moss Hart once famously said, “Nothing happens before noon, that doesn’t happen after.”

Read More

- Size Chart -

BODYWEAR

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

MODAL TEES

Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

GOOD THINGS COME TO THOSE WHO SIGN UP

Get info on sales, promotions, and new items. Plus $10 off your first order!