At every turn, it seems any brand that was solely brick-and-mortar is looking to find a way to be online. And, in order to increase profits, there comes a point where they look to cut out the middleman and build up their own online presence.
In a recent WWD article, Vetements' CEO, Guram Gvasalia spoke to why he was not looking to build an e-commerce platform for his brand.
"Regarding our direct e-commerce, we’re very loyal people and most of these online stores, they helped us to build this company. And it feels wrong to go there and take a piece of their pie away. My top five e-stores represent about half of my business. The dimensions of the orders and the dimensions of the merchandise you can sell online, it’s insane. The main stores are in big cities and now there are so many people outside of main cities that are starting to be aware of fashion."
What I find most intriguing about this statement is the loyalty Gvasalia is highlighting, along with the acknowledgement their focus as a brand is on fashion and not technology, per say.
After working in finance and then making a conscience decision to switch industries and move into the fashion world, I didn't quite know what to expect. Of course, one thing could be certain - fashion is a business and when you have a business that has shareholders involved, whether internal or external, the stakes are always greater.
In turn, reading comments like these from Gvasalia makes me happy to know that even in a difficult industry like fashion, there are brands that are willing to take a different route, which may not be the easiest, and just like their designs, are willing to blaze a new path forward.
I'm interested to see if other brands will follow or at least take note of Vetements direction.
Of course, time will tell!- Aimee
Comments will be approved before showing up.
I’ve never liked cheapskates. I once worked with a guy who – when we went out to lunch – would make sure he only paid for what he ordered. And when it came to figuring the tax he made sure the other person paid the extra penny. The result was that, instead of just “splitting the bill” there was a lot of bookkeeping and figuring going on. After awhile no one would go out with him.
On November 1, 2019, I decided to visit MoMA on 53rd Street between Fifth and Sixth Avenues to see the final result of this stupendous project that opened for all to see on October 21st. Frankly, I was amazed at the number of people who showed up. After all, it was a Friday afternoon at 4:00 pm. People should be at work – or at school I thought. Or, was it because this was the day after Halloween? Obviously, I’m a bit out of it because MoMA was like Times Square on New Year’s Eve – but not quite. Everyone was very well behaved and incredibly focused and interested in the art.
On Tuesday, October 8, 2019 – the first day of Yom Kippur – we headed out to our favorite Kips Bay Theatre (2nd Avenue and 31st Street) for a 6:20 pm showing of Downton Abbey. Kips Bay currently has a terrific deal: If one signs up for an “Insider” card (it’s free) you can see a first run movie at any time during the day or night on Tuesdays for $6.00 – which is pretty incredible. Or, paraphrasing The Godfather, I’d say, “That’s an offer we couldn’t refuse.”
We use Italian lingerie sizing for our bodywear and items tend to run small.
Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
Relaxed fit. Wear alone or over any of our layering tees or camisoles.
Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
GOOD THINGS COME TO THOSE WHO SIGN UP
Get info on sales, promotions, and new items. Plus $10 off your first order!