At every turn, it seems any brand that was solely brick-and-mortar is looking to find a way to be online. And, in order to increase profits, there comes a point where they look to cut out the middleman and build up their own online presence.
In a recent WWD article, Vetements' CEO, Guram Gvasalia spoke to why he was not looking to build an e-commerce platform for his brand.
"Regarding our direct e-commerce, we’re very loyal people and most of these online stores, they helped us to build this company. And it feels wrong to go there and take a piece of their pie away. My top five e-stores represent about half of my business. The dimensions of the orders and the dimensions of the merchandise you can sell online, it’s insane. The main stores are in big cities and now there are so many people outside of main cities that are starting to be aware of fashion."
What I find most intriguing about this statement is the loyalty Gvasalia is highlighting, along with the acknowledgement their focus as a brand is on fashion and not technology, per say.
After working in finance and then making a conscience decision to switch industries and move into the fashion world, I didn't quite know what to expect. Of course, one thing could be certain - fashion is a business and when you have a business that has shareholders involved, whether internal or external, the stakes are always greater.
In turn, reading comments like these from Gvasalia makes me happy to know that even in a difficult industry like fashion, there are brands that are willing to take a different route, which may not be the easiest, and just like their designs, are willing to blaze a new path forward.
I'm interested to see if other brands will follow or at least take note of Vetements direction.
Of course, time will tell!- Aimee
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I have always had a fondness for the storied and elegant Plaza Hotel in New York City. Back in the day I interviewed a delightful fashion editor in the Plaza’s famous Palm Court. I found the whole experience fascinating so when I came across an article about the history of the Plaza I started reading at once.
For 58 years, 89% of the astronauts have been men. And for 192 years, there were no women justices on the Supreme Court until Sandra Day O’Connor in 1981. In light of where we are today – these numbers are shocking.
In the five years that I’ve been writing these fashion blogs I’ve come to the conclusion that the creative heads of these worldwide companies have daunting, or almost impossible, daily jobs. The headline you see above came from Alessandro Michele who, in January 2015, became the creative director of Gucci, the company that was founded in Florence, Italy in 1921 and currently has 500 stores worldwide.
We use Italian lingerie sizing for our bodywear and items tend to run small.
Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
Relaxed fit. Wear alone or over any of our layering tees or camisoles.
Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
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