At every turn, it seems any brand that was solely brick-and-mortar is looking to find a way to be online. And, in order to increase profits, there comes a point where they look to cut out the middleman and build up their own online presence.
In a recent WWD article, Vetements' CEO, Guram Gvasalia spoke to why he was not looking to build an e-commerce platform for his brand.
"Regarding our direct e-commerce, we’re very loyal people and most of these online stores, they helped us to build this company. And it feels wrong to go there and take a piece of their pie away. My top five e-stores represent about half of my business. The dimensions of the orders and the dimensions of the merchandise you can sell online, it’s insane. The main stores are in big cities and now there are so many people outside of main cities that are starting to be aware of fashion."
What I find most intriguing about this statement is the loyalty Gvasalia is highlighting, along with the acknowledgement their focus as a brand is on fashion and not technology, per say.
After working in finance and then making a conscience decision to switch industries and move into the fashion world, I didn't quite know what to expect. Of course, one thing could be certain - fashion is a business and when you have a business that has shareholders involved, whether internal or external, the stakes are always greater.
In turn, reading comments like these from Gvasalia makes me happy to know that even in a difficult industry like fashion, there are brands that are willing to take a different route, which may not be the easiest, and just like their designs, are willing to blaze a new path forward.
I'm interested to see if other brands will follow or at least take note of Vetements direction.
Of course, time will tell!- Aimee
Comments will be approved before showing up.
When Instagram announced they would be running a test where they would "hide the total number of likes and video views for some people" in some countries, the feedback was mixed. I spoke with some of my friends, from around the globe, who lauded the decision. Their reasoning was varied but with many pointing to how many teens and even young children are feeling the pressure to post and will only feel validated when they get so many likes.
Last week we introduced you to the newly opened Hudson Yards and provided lots of basic, down-to-earth information. CLICK HERE for a fantastic video of the grand opening ceremony (sound on/full screen). This week we’re going to focus on the shops and restaurants you will find as well as “The Vessel” (New York’s answer to the Eiffel Tower) and “The Shed” (a performance and exhibition space that expands and contracts).
No matter where you are in the world today, it seems one cannot escape politics. As I do not want this post to be an oxymoron, my goal is to keep it on topic - politics in fashion?. It was not that long ago, I cancelled one of my previously beloved fashion magazines (and as you read this, it wasn't American Vogue). Without thinking twice, I cited the reason being that I was a subscriber to this magazine because it used to be about fashion, now it was about fashion and politics.
We use Italian lingerie sizing for our bodywear and items tend to run small.
Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
Relaxed fit. Wear alone or over any of our layering tees or camisoles.
Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
GOOD THINGS COME TO THOSE WHO SIGN UP
Get info on sales, promotions, and new items. Plus $10 off your first order!