In the February 2019 issue of Fast Company magazine I came across an intriguing interview conducted by Karen Valby who reveals interesting insights about the digital world we live in now. Mandy Ginsberg, CEO of Match Group oversees a dating app portfolio that includes Tinder, OKCupid and Plenty of Fish, among other brands. Even more remarkable, Match Group spans 42 languages and more than 190 countries.
Mandy Ginsberg, CEO of Match Group – now in more than 190 countries
Photo: courtesy of Fast Company
Ginsberg is making sure that Match Group, whose 2018 revenue was $1.72 billion (up 30% year-over-year) leaves no single behind.
To stay on top of various and always changing demographic trends, Ginsberg leans on quarterly surveys to see who is using Match apps. This includes: a) where they’re from, b) how old they are, and c) their sexual orientation.
It was found that: a) coastal PhDs gravitate to OKCupid, b) middle-America likes Plenty of Fish, and c) folks ready to move from Tinder prefer Hinge (more serious relationships).
EMBRACING THE WORLD
When Ginsberg began working at Match’s Chemistry.com unit over 10 years ago, she didn’t anticipate that more than 50% of Match Group’s revenue would one day come from outside the U.S. Under her leadership, Match has become increasingly nimble at adapting to other cultures.
CHANGING A MINDSET
The company’s Asia-focused Pairs app is currently the most popular dating service in Japan. But, it once struggled in a country where the idea of meeting people via the web is still considered taboo. So Match focused on “destigmatizing” the entire idea of meeting online by showing photos of couples that had met on Pairs. This worked out very well.
The information below appears in a chart form in the article. For our purposes I restructured it with all the info intact.
A QUICK OVERVIEW OF LOVE
In addition to players such as Match.com and Tinder, MATCH GROUP also operates Match Affinity brands – a portfolio of dating sites that are more specific. Take a look:
FIRST: RACES AND ETHNICITIES – Asian, Black, Latino, Interracial, Indian and Chinese
SECOND: POLITICAL IDEOLOGIES – Democratic and Republican
THIRD: RELIGIOUS – Jewish, Catholic, Christian and Mormon
FOURTH: AGE – Over 50 “Our Time,” Black Baby Boomers, Senior Citizens and Baby Boomers
FIFTH: SPECIFIC DEMOGRAPHICS – Marriage-minded, Pet people, Single parents, Divorced people, Big and Beautiful people
According to Ginsberg, her staff “lives and breathes the world of dating. That’s all we do, all day long. That’s the key to our success.”
UPDATE ON DATING
Manhattanites love to be on the cutting edge of new trends so here goes. In the New York Post of 2/21/19 an article by Lauren Steussy reports on a new twist in the dating world, couples are now “jumping on board with PRENUPS FOR DATING. Those who sign on the dotted line lay out limits on personal quirks, fighting strategies and much more.” Give me a break: how about “just grow up and act like an adult.”
MAY WE SUGGEST…
This is the time to really drill down on your travel duds. What works, what doesn’t, what needs to be replaced and most important what packs and travels easily. We offer a wide selection of layering tops in all sizes and colors in what – can only be described – as “a miracle fabric” that’s soft to the touch and travels absolutely wrinkle-free. Trust us, you’ll love it!Shaun Nelson-Henrick
Comments will be approved before showing up.
LVMH Moët Hennessy Louis Vuitton made waves recently with its announcement of the fashion house, Fenty, led by Rihanna. This was a first in many aspects for LVMH. What stood out the most to me was LVMH was investing in someone whose original profession was not that of a designer. Yes, Rihanna was widely accepted in the fashion world as a trendsetter and had various collaborations under her belt, but she was not a traditional designer.
I recently came across an article in Smithsonian magazine’s March 2019 issue that discussed the relationship of the author, Margaret Chu, with Phyllis Diller, the stand-up comic who died on August 12, 2012 at the ripe old age of 95 and had outlived two of her children.
We use Italian lingerie sizing for our bodywear and items tend to run small.
Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
Relaxed fit. Wear alone or over any of our layering tees or camisoles.
Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
GOOD THINGS COME TO THOSE WHO SIGN UP
Get info on sales, promotions, and new items. Plus $10 off your first order!