“AND NOW, WITH A SINGLE SOCIAL MEDIA POST, SHE IS ABLE TO REACH DOUBLE THE NUMBER OF PEOPLE WHO WATCH THE SUPER BOWL EVERY YEAR”
This statement was made by the Chief Financial Officer, Pierre Andre Terrise, of Coty – the parent company of CoverGirl and other beauty mainstays – in a conference call that stunned everyone. After only four years in business, Jenner has sold her company for $600 million to Coty for a 51% stake. “Kylie is a modern-day icon, with an incredible sense of the beauty consumer,” adds Peter Hart, Coty’s chairman of the board. “We believe in the high potential of building a global beauty brand together.”
JENNER REACHES “GENERATION Z” CONSUMERS
I was not entirely sure what a “Generation Z” was so I decided to google it and here’s what I found. Please note: the word “google” has morphed into a verb. Briefly, it’s those born between 1995 and 2015 (nearly 74 million in the U.S,) and who presumably, account for close to 40% of all consumer shopping (how they figure these things is beyond me – but they do).
These modern shoppers expect sales people to have instant access to price and inventory (I recently shopped at Michael’s, the art store on Sixth Avenue and 22nd Street in NYC and was waited on by a real whiz kid – within seconds she found a very small “moose” for me that was a fun gift – I was delighted by this record-breaking service at a giant store with literally thousands of items.)
ON SOCIAL MEDIA SHE HAS OVER 270 MILLION FOLLOWERS
In March 2019 Forbes magazine labeled Jenner the youngest self-made billionaire in world history. It all started in 2015 when Jenner began her business with the modeling money she saved. Then an outside company was hired to produce 15,000 Kylie Lip Kits that were priced at $29.00 each. Upon their release, the initial batch sold out online in less than a minute (my eyes are bugging out of my head).
BY 2018 HER COMPANY REACHED $360 MILLION PER YEAR
Amazingly, the company has only seven full-time and five part-time employees. She also reportedly earns $1 million per sponsored Instagram post for products ranging from sunglasses to vitamins to tea.
A glam Kylie Jenner – Photo courtesy of Bazaar, March 2020
THE YEARS FROM 2020 ON WILL BE VERY EXCITING
Jenner says, “I can’t wait for all of the amazing things to come for @kylieskin and @kyliecosmetics,” she recently tweeted to her 29.3 million Twitter followers. “I’m excited to partner with @cotyine to continue to expand my brands globally. This is only the beginning!”
IMPORTANT: JENNER STILL HOLDS 49% OF HER COMPANY
“Kylie and Coty are clearly complementary,” says CFO Terrise. “We cannot bring what she brings and she cannot bring what we bring. I think the main motivation for Kylie is seeing the baby grow and become something – and getting a financial reward. We plan to stay on board for this wonderful adventure.”
For this blog I referenced the Financial Times and a New York Post article written by Lisa Fickenscher and Aaron Feis that appeared on Tuesday, November 19, 2019. CLICK HERE to get a quick look at what Kylie has to offer.
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Over the years, the airline industry has experienced many twists and turns – and one of the most remarkable has been the evolution of the stewardess or airline hostess. That said I was stopped in my tracks by an article in Travel & Leisure, April 2020 titled “Taking Wing.” It featured a photo of a flight attendant’s dress from 1965 and was skillfully written by Ann Hood who has delivered a detailed on-the-scene report.
In a city like New York, that has a population of close to nine million, it’s great to know that there’s something for everyone. This gave me the idea to write about fun and/or favorite spots in all five boroughs, namely: Manhattan, Brooklyn, Queens, the Bronx and Staten Island. So, in this blog we’ll cover places I’ve personally enjoyed over the years and spots mentioned in an article that ran in Condé Nast Traveler magazine in April 2020. Here are five slices of the Big Apple:
Roughly eight years ago, I was chatting with a young lady in her twenties when she started raving about something called “Birchbox.” I stopped her at once and said, “What on earth is Birchbox?” Well, she looked at me as if I had two heads and said with dismay, “You don’t know about Birchbox!”
We use Italian lingerie sizing for our bodywear and items tend to run small.
Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
Relaxed fit. Wear alone or over any of our layering tees or camisoles.
Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
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