$5 FLAT RATE SHIPPING IN US & CANADA

Kylie Jenner Saved $250,000 From Modeling Gigs

March 05, 2020

0 Comments


“AND NOW, WITH A SINGLE SOCIAL MEDIA POST, SHE IS ABLE TO REACH DOUBLE THE NUMBER OF PEOPLE WHO WATCH THE SUPER BOWL EVERY YEAR”

This statement was made by the Chief Financial Officer, Pierre Andre Terrise, of Coty – the parent company of CoverGirl and other beauty mainstays – in a conference call that stunned everyone. After only four years in business, Jenner has sold her company for $600 million to Coty for a 51% stake. “Kylie is a modern-day icon, with an incredible sense of the beauty consumer,” adds Peter Hart, Coty’s chairman of the board. “We believe in the high potential of building a global beauty brand together.”

JENNER REACHES “GENERATION Z” CONSUMERS

I was not entirely sure what a “Generation Z” was so I decided to google it and here’s what I found. Please note: the word “google” has morphed into a verb. Briefly, it’s those born between 1995 and 2015 (nearly 74 million in the U.S,) and who presumably, account for close to 40% of all consumer shopping (how they figure these things is beyond me – but they do).

These modern shoppers expect sales people to have instant access to price and inventory (I recently shopped at Michael’s, the art store on Sixth Avenue and 22nd Street in NYC and was waited on by a real whiz kid – within seconds she found a very small “moose” for me that was a fun gift – I was delighted by this record-breaking service at a giant store with literally thousands of items.)

ON SOCIAL MEDIA SHE HAS OVER 270 MILLION FOLLOWERS

In March 2019 Forbes magazine labeled Jenner the youngest self-made billionaire in world history. It all started in 2015 when Jenner began her business with the modeling money she saved. Then an outside company was hired to produce 15,000 Kylie Lip Kits that were priced at $29.00 each. Upon their release, the initial batch sold out online in less than a minute (my eyes are bugging out of my head).

BY 2018 HER COMPANY REACHED $360 MILLION PER YEAR

Amazingly, the company has only seven full-time and five part-time employees. She also reportedly earns $1 million per sponsored Instagram post for products ranging from sunglasses to vitamins to tea.

A glam Kylie Jenner – Photo courtesy of Bazaar, March 2020

THE YEARS FROM 2020 ON WILL BE VERY EXCITING

Jenner says, “I can’t wait for all of the amazing things to come for @kylieskin and @kyliecosmetics,” she recently tweeted to her 29.3 million Twitter followers. “I’m excited to partner with @cotyine to continue to expand my brands globally. This is only the beginning!”

IMPORTANT: JENNER STILL HOLDS 49% OF HER COMPANY

“Kylie and Coty are clearly complementary,” says CFO Terrise. “We cannot bring what she brings and she cannot bring what we bring. I think the main motivation for Kylie is seeing the baby grow and become something – and getting a financial reward. We plan to stay on board for this wonderful adventure.”

For this blog I referenced the Financial Times and a New York Post article written by Lisa Fickenscher and Aaron Feis that appeared on Tuesday, November 19, 2019. CLICK HERE to get a quick look at what Kylie has to offer. 

Shaun Nelson-Henrick



Leave a comment

Comments will be approved before showing up.


Also in Blog

Let’s Talk About “Blue”

May 20, 2020

On Friday, January 24th we were invited to the showroom of Timothy Oulton that is located in The New York Design Center at 200 Lexington Avenue, 8th floor, in Manhattan. We’ve been to their champagne events before and had a good time so we decided to go.

 

Read More

Is Fasting For You? Or Not.

May 14, 2020

These days, everyone has an opinion about food so I was interested in two recent articles I came across: one in Bazaar and another in the Weekend Financial Times.

 In the magazine the headline reads: “Silicon Valley’s Dangerous New Obsession to Get Sharper and More Focused At Work” – this is followed by a subhead stating: Proponents of extreme fasting and other biohacks believe that it makes them smarter and more productive. But is it safe?

Read More

The Met Marks Its 150th Anniversary

May 08, 2020

In the January 2020 issue of Town & Country I spotted a fascinating piece by Josh Duboff about New York’s famous Metropolitan Museum. He begins with this: “Harold Koda remembers the first time he stood in front of the Met, which would eventually become his workplace.”

 

Read More

- Size Chart -

BODYWEAR

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

MODAL TEES

Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

GOOD THINGS COME TO THOSE WHO SIGN UP

Get info on sales, promotions, and new items. Plus $10 off your first order!