Top seller fill-ins coming soon!

Dolce and Gabbana Say, “We’re Sorry.”

April 10, 2019


On Saturday, November 18, 2018, D&G released a post on China’s social media platform, “Weibo” to promote its upcoming runway show in Shanghai on November 21st.

Ad for Dolce & Gabbana – Courtesy of Elle magazine, July 2018

In that, and related videos, a young Asian model in a red sequin D&G dress appeared to have trouble eating Italian foods such as pizza, pasta and a cannoli with chopsticks. In the video featuring the cannoli a male narrator asks the model, “Is it too huge for you?” This was wrong-headed and tasteless to say the least.


Almost at once, this video was labeled racist and disrespectful. The anger spread so quickly that Dolce & Gabbana deleted the post less than 24 hours after its release. But that did not calm down the angry crowd. On Weibo, “Boycott Dolce” was discussed over 18,000 times. Some users asked that an apology be issued – in both Chinese and English.


First: the look of the Asian model – tiny eyes and a childish smile – a typical Oriental type that is understood in Western culture. Second: the Chinese cultural symbols (like lanterns) in the background were outdated. Third: the subtitle described “chopsticks” as a “small stick” while the Italian food was “great and tasty” – this made many people feel the brand is arrogant about its cultural roots.


Unbelievably, this was the second time that Dolce & Gabbana got into trouble over how it presented China in an ad campaign. In April 2017 their “DG Loves China” campaign that featured Beijing showed only underdeveloped parts of the city and impoverished residents. It ignored the more modern scenes of skyscrapers and stylish citizens.


In her column of 12/1/18 in the Financial Times, Jo Ellison described D&G this way. “The designers have long prided themselves as being “outliers” who operate outside the laws of the luxury world. Moreover, they are privately owned and therefore free of corporate leadership. Gabbana, in particular, is a very ripe tomato, quick to weigh in on social media.”


No doubt they are very sorry indeed. The Greater Chinese market accounts for one-third of all luxury spending, and therefore a very sizeable slice of D&G’s $1.3 billion annual revenue. Ellison notes that, “the duo has cultivated a highly personal mode of business; to be a friend of Dolce & Gabbana is to be part of the “famiglia.”

“The designers’ openheartedness is an essential part of their brand DNA. But so is their tempestuousness. Gabbana can be quick to ire and will often contact me directly if he doesn’t like something he reads,” adds Ellison. (This statement really surprised me.)

Domenico Dolce and his colorful creations – Photo courtesy of Elle magazine, July 2018


A number of major retailers in China have dropped the label, including Tmall, and Secoo – these are vital to foreign brands looking to make inroads into China. And, the damage isn’t restricted to China: Luisa Via Roma, a retailer based in Florence has already ditched the brand.

And what happened to the fashion show in Shanghai? It was cancelled after some of the runway models walked out.


This is an astute piece of advice from St. Laurent CEO Francesca Bellettini when asked about global expansion and the best way for a brand to handle it. CLICK HERE TO SEE MORE ABOUT THE VIDEO.


GUCCI IN THE NEWS: In February 2019 Gucci presented images of a sweater ($890) that sparked intense backlash. The company issued an apology and confirmed that it had been removed “from our online store and all physical stores.”

This ad for Gucci appeared in Vanity Fair magazine in October 2018 – the sweater was called “racist” or “Haute Couture Blackface”

Shaun Nelson-Henrick

Leave a comment

Comments will be approved before showing up.

Also in Blog

The Invasion of the Brit Tabloid

October 22, 2020

I just read an article that sounded – to me at least – like “a canary in a coal mine” or an early warning of danger. This piece, written by Joe Pompeo, appeared in the May 2020 issue of Vanity Fair magazine with the title “The British Tabloid Invasion” and a subtitle that read, “How the Daily Mail is conquering American gossip.”

Invasion of the Brit Tabloid

The paparazzi horde, La Dolce Vita, 1960 – photo courtesy of Vanity Fair

Read More

Are You Sleeping Well?

October 14, 2020

Apparently the good old U.S. is a nation of “not great” sleepers. Really? And I thought I was the only one! According to a recent study by the Centers for Disease Control and Prevention it was revealed that one out of three Americans are chronically sleep-deprived. Yikes!

Sleep Study and Quiz

Read More

Magical Hermès

October 06, 2020

I think we’re all taken by the incredible mystique of the famous French fashion house, Hermès that has been with us for two centuries and is still owned and operated by the same family. From its beginnings in fine equestrian leather goods, they are – in the tumultuous year 2020 – best known for their handbags and many other items.

Hermès Catalog Cover

My image of Hermès has always been rarified products at equally rarified prices so imagine my surprise when I recently received a very stylish publication of theirs in the mail.

Read More

Size Chart

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please contact us. We're happy to help you get it right.

 Bodywear Size Chart

Net Orders Checkout

Item Price Qty Total
Subtotal $ 0.00

Shipping Address

Shipping Methods