I first wrote about “Stitch Fix” for ADEA in a blog titled “Tech Savvy Females Reign” that appeared on March 14, 2018. CLICK HERE TO REFRESH YOUR MEMORY.
For the record, I do not remember the titles of all the ADEA blogs I’ve written and when they appeared. So I have a bright red three-hole binder to help me keep track of the month, year and headline of each blog. Since I’m now up to #250 I can’t remember what is in each one BUT when I’m reading something brand new a light goes off in my head. “Yes, yes, I wrote about that at some point,” I’ll mutter. And, sure enough, with my month/year/head info I can find it in minutes. Do you ever have the feeling that your Mac can read your mind? I do.
A YEAR LATER WITH “STITCH FIX”
This is what happened when I came across an article in Glamour magazine that appeared in November 2018 titled Will Artificial Intelligence Change How You Dress? It’s a fun piece written by Elizabeth Holmes who was formerly a reporter for The Wall Street Journal and has also written for The New York Times, InStyle and Elle.
She begins by relating all the time and effort she had to put out just to find the right dress to wear as a guest at a wedding. She’s a guest at a wedding? Sounds pretty straightforward, right? No, it wasn’t. (I’m sure all of us can empathize at once.)
She reports that she was “glassy-eyed as I scrolled through page after page of options online, then I stormed laps through the mall. All the while I thought. This shouldn’t be so hard.”
IN THE FUTURE IT WON’T BE
Holmes goes on to report that, “within a decade artificial intelligence is poised to reinvent the shopping landscape. Think of a computer or device that knows not only your budget, but also your measurements. Even what’s already in your closet, what events are on your iCalendar and what’s trending on the runway – then uses this information to formulate the kind of suggestions that we never thought a machine would be capable of.” I’m finding this a little spooky but let’s press on.
STITCH FIX IS ALREADY ON BOARD
Yes, it already has an “algorithm shopping model” that selects clothes for customers (with the help of a team of human stylists) sight unseen. The company currently has 2.7 million customers. Holmes hits the nail on the head for me with this statement, “There are some areas in which computer precision could quickly best humans, namely: WHEN IT COMES TO SIZING. Lumping customers into groups – medium and large, say, or even a 10 or a 12 – has always been a flawed system.”
HALLELUJAH! LET’S PRAISE STITCH FIX!
She explains, “Stitch Fix data places people on a more exact spectrum (maybe you’re a smaller-chested 12 or a long-legged 8). Eric Colson, the company’s chief algorithms officer envisions a day when we will have our dimensions on a scannable chip, allowing us to find the perfect fit every time.”
The author’s conclusion is: “There are still plenty of skeptics about this technology, who (rightly) point out that fashion is an art form and also a means of self-expression – things no computer can replace.”
Since I gave up on the “sizing issue” years ago, and just keep hoping for the luck of the draw, my final thought is this: if they solve this ONE PROBLEM they’ve made a giant leap for womankind.
CLICK HERE TO READ ABOUT STITCH FIX – IT’S A GREAT SITE.Shaun Nelson-Henrick
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I just read an article that sounded – to me at least – like “a canary in a coal mine” or an early warning of danger. This piece, written by Joe Pompeo, appeared in the May 2020 issue of Vanity Fair magazine with the title “The British Tabloid Invasion” and a subtitle that read, “How the Daily Mail is conquering American gossip.”
The paparazzi horde, La Dolce Vita, 1960 – photo courtesy of Vanity Fair
Apparently the good old U.S. is a nation of “not great” sleepers. Really? And I thought I was the only one! According to a recent study by the Centers for Disease Control and Prevention it was revealed that one out of three Americans are chronically sleep-deprived. Yikes!
I think we’re all taken by the incredible mystique of the famous French fashion house, Hermès that has been with us for two centuries and is still owned and operated by the same family. From its beginnings in fine equestrian leather goods, they are – in the tumultuous year 2020 – best known for their handbags and many other items.
My image of Hermès has always been rarified products at equally rarified prices so imagine my surprise when I recently received a very stylish publication of theirs in the mail.
We use Italian lingerie sizing for our bodywear and items tend to run small.
Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please contact us. We're happy to help you get it right.