I first wrote about “Stitch Fix” for ADEA in a blog titled “Tech Savvy Females Reign” that appeared on March 14, 2018. CLICK HERE TO REFRESH YOUR MEMORY.
For the record, I do not remember the titles of all the ADEA blogs I’ve written and when they appeared. So I have a bright red three-hole binder to help me keep track of the month, year and headline of each blog. Since I’m now up to #250 I can’t remember what is in each one BUT when I’m reading something brand new a light goes off in my head. “Yes, yes, I wrote about that at some point,” I’ll mutter. And, sure enough, with my month/year/head info I can find it in minutes. Do you ever have the feeling that your Mac can read your mind? I do.
A YEAR LATER WITH “STITCH FIX”
This is what happened when I came across an article in Glamour magazine that appeared in November 2018 titled Will Artificial Intelligence Change How You Dress? It’s a fun piece written by Elizabeth Holmes who was formerly a reporter for The Wall Street Journal and has also written for The New York Times, InStyle and Elle.
She begins by relating all the time and effort she had to put out just to find the right dress to wear as a guest at a wedding. She’s a guest at a wedding? Sounds pretty straightforward, right? No, it wasn’t. (I’m sure all of us can empathize at once.)
She reports that she was “glassy-eyed as I scrolled through page after page of options online, then I stormed laps through the mall. All the while I thought. This shouldn’t be so hard.”
IN THE FUTURE IT WON’T BE
Holmes goes on to report that, “within a decade artificial intelligence is poised to reinvent the shopping landscape. Think of a computer or device that knows not only your budget, but also your measurements. Even what’s already in your closet, what events are on your iCalendar and what’s trending on the runway – then uses this information to formulate the kind of suggestions that we never thought a machine would be capable of.” I’m finding this a little spooky but let’s press on.
STITCH FIX IS ALREADY ON BOARD
Yes, it already has an “algorithm shopping model” that selects clothes for customers (with the help of a team of human stylists) sight unseen. The company currently has 2.7 million customers. Holmes hits the nail on the head for me with this statement, “There are some areas in which computer precision could quickly best humans, namely: WHEN IT COMES TO SIZING. Lumping customers into groups – medium and large, say, or even a 10 or a 12 – has always been a flawed system.”
HALLELUJAH! LET’S PRAISE STITCH FIX!
She explains, “Stitch Fix data places people on a more exact spectrum (maybe you’re a smaller-chested 12 or a long-legged 8). Eric Colson, the company’s chief algorithms officer envisions a day when we will have our dimensions on a scannable chip, allowing us to find the perfect fit every time.”
The author’s conclusion is: “There are still plenty of skeptics about this technology, who (rightly) point out that fashion is an art form and also a means of self-expression – things no computer can replace.”
Since I gave up on the “sizing issue” years ago, and just keep hoping for the luck of the draw, my final thought is this: if they solve this ONE PROBLEM they’ve made a giant leap for womankind.
CLICK HERE TO READ ABOUT STITCH FIX – IT’S A GREAT SITE.Shaun Nelson-Henrick
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I’m always on the prowl for fascinating females doing unusual things so I was stopped in my tracks by an article that appeared in the New York Post on Monday, September 23, 2019.
You and your family came to Manhattan for the holidays, but you’re having so much fun you decide to stay longer. After the tree at Rock Center, the windows on Fifth and the Met what else is there? You’re in “The City That Never Sleeps” so there are lots more goodies for you and yours to take in.
We’re at the beginning of 2020 so I wanted to start with a “WOW” – however I hope I’m not overdoing it! When I came across this piece in The Week of August 30, 2019 (it originally appeared in TheDailyBeast.com and was written by journalist, Jeff Maysh) I was thunderstruck. I simply couldn’t believe what I was reading.
We use Italian lingerie sizing for our bodywear and items tend to run small.
Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
Relaxed fit. Wear alone or over any of our layering tees or camisoles.
Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
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