I first wrote about “Stitch Fix” for ADEA in a blog titled “Tech Savvy Females Reign” that appeared on March 14, 2018. CLICK HERE TO REFRESH YOUR MEMORY.
For the record, I do not remember the titles of all the ADEA blogs I’ve written and when they appeared. So I have a bright red three-hole binder to help me keep track of the month, year and headline of each blog. Since I’m now up to #250 I can’t remember what is in each one BUT when I’m reading something brand new a light goes off in my head. “Yes, yes, I wrote about that at some point,” I’ll mutter. And, sure enough, with my month/year/head info I can find it in minutes. Do you ever have the feeling that your Mac can read your mind? I do.
A YEAR LATER WITH “STITCH FIX”
This is what happened when I came across an article in Glamour magazine that appeared in November 2018 titled Will Artificial Intelligence Change How You Dress? It’s a fun piece written by Elizabeth Holmes who was formerly a reporter for The Wall Street Journal and has also written for The New York Times, InStyle and Elle.
She begins by relating all the time and effort she had to put out just to find the right dress to wear as a guest at a wedding. She’s a guest at a wedding? Sounds pretty straightforward, right? No, it wasn’t. (I’m sure all of us can empathize at once.)
She reports that she was “glassy-eyed as I scrolled through page after page of options online, then I stormed laps through the mall. All the while I thought. This shouldn’t be so hard.”
IN THE FUTURE IT WON’T BE
Holmes goes on to report that, “within a decade artificial intelligence is poised to reinvent the shopping landscape. Think of a computer or device that knows not only your budget, but also your measurements. Even what’s already in your closet, what events are on your iCalendar and what’s trending on the runway – then uses this information to formulate the kind of suggestions that we never thought a machine would be capable of.” I’m finding this a little spooky but let’s press on.
STITCH FIX IS ALREADY ON BOARD
Yes, it already has an “algorithm shopping model” that selects clothes for customers (with the help of a team of human stylists) sight unseen. The company currently has 2.7 million customers. Holmes hits the nail on the head for me with this statement, “There are some areas in which computer precision could quickly best humans, namely: WHEN IT COMES TO SIZING. Lumping customers into groups – medium and large, say, or even a 10 or a 12 – has always been a flawed system.”
HALLELUJAH! LET’S PRAISE STITCH FIX!
She explains, “Stitch Fix data places people on a more exact spectrum (maybe you’re a smaller-chested 12 or a long-legged 8). Eric Colson, the company’s chief algorithms officer envisions a day when we will have our dimensions on a scannable chip, allowing us to find the perfect fit every time.”
The author’s conclusion is: “There are still plenty of skeptics about this technology, who (rightly) point out that fashion is an art form and also a means of self-expression – things no computer can replace.”
Since I gave up on the “sizing issue” years ago, and just keep hoping for the luck of the draw, my final thought is this: if they solve this ONE PROBLEM they’ve made a giant leap for womankind.
CLICK HERE TO READ ABOUT STITCH FIX – IT’S A GREAT SITE.Shaun Nelson-Henrick
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When we saw Crazy, Rich Asians, the smash romantic comedy of 2018, we all agreed that one of the standout performers in the movie was Awkwafina (Nora Lum) – she was a definite scene-stealer. By the way, where are the sequels? The latest rumor is that filming will start with two movie sequels filmed back-to-back in 2020. Don’t bet the rent money. But never mind, when they do come out I’m sure they’ll knock our socks off.
I have a subscription to Air & Space, which is a bimonthly magazine that was first published in 1986 and comes from the Smithsonian. It’s especially relevant this year because this is the 50th Anniversary (1969-2019) of the Apollo 11 landing on the moon. Neil Armstrong’s first words – as he stepped down onto the soil of Luna were, “One small step for man, one giant step for mankind,” as the whole world watched.
Let’s get one thing straight: I’m not a morning person. This means that every day I get up, fire up the computer for emails, stagger into the kitchen to make a blistering hot, strong 20 oz. mug of coffee and finally, click on New York’s Channel One to check on the weather and/or news while sinking into the sofa and trying to wake up. Ergo: I hate mornings or as Moss Hart once famously said, “Nothing happens before noon, that doesn’t happen after.”
We use Italian lingerie sizing for our bodywear and items tend to run small.
Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
Relaxed fit. Wear alone or over any of our layering tees or camisoles.
Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.
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