The Versatility of Denim – Part I

May 13, 2015


In October of last year, I set about writing a blog for Adea entitled, “What’s New for Fall 2014”. I intended to comment on the new fashion trends for the upcoming season. Guess what? I couldn’t find any true, nailed-down trends for the coming months.

Not to be deterred, I decided to try again this spring. I had the same reaction. Then, about a week after I started thinking about this project, I was riding on the Lexington Local #6 Subway in New York when I suddenly had an epiphany: everywhere I looked it seemed I saw blue denim jeans. Sitting near me were nine people (I counted twice) of both sexes wearing this article of clothing. I said to myself, “Now that’s a trend worth looking into”.

A FAMOUS DESIGNER WEIGHS IN. Later, when reading the Financial Times of 3/21/15, I came across a quote from Giorgio Armani who said, “Jeans represent democracy in fashion”. Apparently, this was said in the mid-2000s in relation to his jeans line – however, with two billion denim items sold worldwide in 2013, it is even more relevant now. 

The FT also reported that, “Denim has gone way beyond jeans – and is now in the realm of high luxury. It is more prominent than ever with designers and the list of those who feature it for Spring 2015, is much longer than those who do not”.

At last – I was vindicated. 

THANKS TO LEVI STRAUSS who, as a 24-year-old German immigrant, headed to San Francisco with rough canvas to use for tents and wagon covers. This was in 1853 at the time of the California gold rush. Strauss eventually decided to make trousers of twilled cotton cloth from France called “serge de Nimes” which later became blue denim jeans. Twenty years later Levi Strauss & Company was born.


NOW EVERYONE WEARS JEANS Both sexes and all age groups love jeans so we can definitely call this a megatrend that started 162 years ago. Everyone from toddlers on up wears jeans.

For example, take a look at this comment from Iris Apfel, 93, fashion icon and interior designer who talked about her life during an interview with Bazaar in April 2015.

"I live in jeans, from the most basic Levi Strauss to the most fabulous haute couture. I have one pair by Roberto Cavalli that are really extraordinary. I collect Native American arts and crafts so I love the fact that these jeans are beaded and embroidered with Indian motifs”.


Roberto Cavalli jeans


Blue denim jeans, shorts and jackets go perfectly with Adea’s layering tops. All of our fashions are easy-to-wear and versatile. Our selection includes: boat, crew, scoop, mock, turtle and “V” necks in no-sleeve, short and long sleeve styles. We also offer a range of colors: everything from traditional black and white to a great many pleasing options.  


- Shaun

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