A Roundup of 10 Turning Points
ONE
A GAME CHANGER – Back in the day, the front row seats at fashion shows were reserved for high-powered editors from Vogue or Harper’s Bazaar and buyers from Bergdorf Goodman or A-list celebrities. Now the game has changed and the front row staples are well-known bloggers who have become a new type of fashion authority. With their “breaking news” response to fashion and real-time feedback bloggers have changed the fashion scene forever.
TWO
INSTAGRAM IS HERE – Aided by social media apps, digital journalists are now able to invite their followers to an exclusive world of glamour and style. Instagram and Twitter offer a platform that allows them to alert users to “invitation-only” fashions shows, celebrity events and designer previews.
THREE
FAST AND FOREVER – Instagram quickly became a key element in this seismic shift in the world of fashion. Most of us grew up taking pictures with different types of cameras. But now, it’s possible to snap a photo with a mobile phone – and then through filters and frames – transform the image into a memory.
FOUR
WHEN, WHERE, WHO – On October 10, 2010, two Stanford grads in their mid-twenties, Kevin Systrom and Michael Krieger launched Instagram, the photo-sharing mobile app they created. “We had 10,000 users within hours,” says Systrom. “I really thought we were counting wrong.” They weren’t.
FIVE
HOW THEY DID IT – The app, Instagram, began with four employees in San Francisco’s trendy, but slightly seedy SOMA neighborhood. In just 551 days, Instagram zoomed from zero to 30-million users. However, in spite of this meteoric growth, they kept their overhead low by adding a minimal number of employees.
SIX
EXPLOSIVE GROWTH – Instagram’s timing was perfect because it capitalized on the historic increase in smartphone use. A momentous turning point for the app occurred in April, 2012 when Facebook purchased Instagram for $1 billion in cash and stock (yes, you read that correctly). This was their largest acquisition ever.
SEVEN
A MIGHTY IMPACT – Instagram has now evolved into the most important social network of photos and, according to Mark Zuckerberg, now has some 100 million users. Currently, bloggers not only influence people in the way they dress but also when, where and how they shop.
EIGHT
DESIGNERS LOVE IT – Can creative talent deal with this? According to Matthew Schneier in his column “Fashion in the Age of Instagram,” The New York Times, 4/9/14, “Instagram has changed the way clothes are presented and even the way they are designed. Creating a unique and shareable experience for jaded showgoers has become part of a designer’s mandate.”
The Lady of Style's Instagram, wearing Adea
NINE
A DOWNSIDE – This means that Instagrammers are able to capture more angles, but intricacies of cut and construction can vanish when reduced to two dimensions. In 2010 Tom Ford decided to bar photographers and cellphones when he presented his first runway collection in years. However, he acquiesced for his next show.
TEN
THE SHOW OF SHOWS – In the era of Instagram fashion shows have to wow all the attendees and their followers. Few shows can compete with Chanel’s 2014 runway creation of a Costco-size supermarket stocked with 100,000 Chanel-customized faux products. The hams had labels printed Jambon Cambon, in reference to the street where Chanel has offices and a retail store.
This one show alone launched 1,000 Instagrams. Enough said.
MAY WE SUGGEST…
Take a look at our easy-to-pack-and-wear layered tops. Perfect for a quick spring break or a long summer getaway.
- Shaun
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