On a sunny afternoon in early October, I decided to take a walk down to 76 Greene Street in Manhattan’s Soho district to take a look at an unusual apartment.
Was I looking to buy or rent? No, I was merely intrigued. When surfing the web I inadvertently saw “The Apartment by The Line” that said, “Open to the public on Saturdays, 11 am to 6 pm”. Why not I thought?
After a few missteps, I found the door to 76 Greene, entered and pushed the elevator button to the third floor. My jaw dropped as I stepped out into a light-filled, spacious loft with high ceilings and jaw-dropping furnishings and accessories.
The Flag Halyard Chair
WELCOME TO THE LINE This is a retail store that looks like an apartment (it even has a kitchen) except that every single thing in it can be purchased. Well, not quite. The old-fashioned, clawfoot tub on display is a spectacular decorative piece that’s not for sale. “And, we’re finding that New Yorkers love it,” said the young lady who was showing me around. “You wouldn’t believe how many questions we get about that tub!”
The clawfoot bathtub in The Apartment by the Line
THE STORY BEHIND THE STORE First created as a luxury website by Vanessa Traina Snow and Morgan Wendelborn, The Line was launched to showcase their favorite finds for the home and beauty/fashion. I was intrigued because every item seemed to have a story behind it. Of course, I have to add that these high-end items are fairly pricey.
For example, a fantastic pair of aviator sunglasses that looked like no other aviators I’ve ever seen were $700 and a gorgeous chrome bike was $900. But the white sheepskin rug that I spotted was only $200! “Yes, it’s great, isn’t it,” my friendly guide said, “One of our customers bought it for her dog.” I was speechless.
When I returned home, the new October issue of Bon Appétit magazine had just arrived in the mail and guess what? Inside I came across a 10-page piece on “How to have a stand-up dinner party with no seating chart and no salad course” – all photographed on location at The Apartment by The Line.
I almost dropped the magazine.
But guess what really caught my eye? The clawfoot bathtub! Only now it was filled with bottles of Dom Pérignon!
- Shaun
Comments will be approved before showing up.
I just read an article that sounded – to me at least – like “a canary in a coal mine” or an early warning of danger. This piece, written by Joe Pompeo, appeared in the May 2020 issue of Vanity Fair magazine with the title “The British Tabloid Invasion” and a subtitle that read, “How the Daily Mail is conquering American gossip.”
The paparazzi horde, La Dolce Vita, 1960 – photo courtesy of Vanity Fair
Apparently the good old U.S. is a nation of “not great” sleepers. Really? And I thought I was the only one! According to a recent study by the Centers for Disease Control and Prevention it was revealed that one out of three Americans are chronically sleep-deprived. Yikes!
I think we’re all taken by the incredible mystique of the famous French fashion house, Hermès that has been with us for two centuries and is still owned and operated by the same family. From its beginnings in fine equestrian leather goods, they are – in the tumultuous year 2020 – best known for their handbags and many other items.
My image of Hermès has always been rarified products at equally rarified prices so imagine my surprise when I recently received a very stylish publication of theirs in the mail.
