$5 FLAT RATE SHIPPING IN US & CANADA

A New Venture

November 19, 2014

0 Comments


On a sunny afternoon in early October, I decided to take a walk down to 76 Greene Street in Manhattan’s Soho district to take a look at an unusual apartment.

Was I looking to buy or rent? No, I was merely intrigued. When surfing the web I inadvertently saw “The Apartment by The Line” that said, “Open to the public on Saturdays, 11 am to 6 pm”. Why not I thought?

After a few missteps, I found the door to 76 Greene, entered and pushed the elevator button to the third floor. My jaw dropped as I stepped out into a light-filled, spacious loft with high ceilings and jaw-dropping furnishings and accessories.

The Flag Halyard Chair

WELCOME TO THE LINE This is a retail store that looks like an apartment (it even has a kitchen) except that every single thing in it can be purchased. Well, not quite. The old-fashioned, clawfoot tub on display is a spectacular decorative piece that’s not for sale. “And, we’re finding that New Yorkers love it,” said the young lady who was showing me around. “You wouldn’t believe how many questions we get about that tub!”

The clawfoot bathtub in The Apartment by the Line

THE STORY BEHIND THE STORE First created as a luxury website by Vanessa Traina Snow and Morgan Wendelborn, The Line was launched to showcase their favorite finds for the home and beauty/fashion. I was intrigued because every item seemed to have a story behind it. Of course, I have to add that these high-end items are fairly pricey.

For example, a fantastic pair of aviator sunglasses that looked like no other aviators I’ve ever seen were $700 and a gorgeous chrome bike was $900. But the white sheepskin rug that I spotted was only $200! “Yes, it’s great, isn’t it,” my friendly guide said, “One of our customers bought it for her dog.” I was speechless.

When I returned home, the new October issue of Bon Appétit magazine had just arrived in the mail and guess what? Inside I came across a 10-page piece on “How to have a stand-up dinner party with no seating chart and no salad course” – all photographed on location at The Apartment by The Line.

I almost dropped the magazine.

But guess what really caught my eye? The clawfoot bathtub! Only now it was filled with bottles of Dom Pérignon!

- Shaun



Leave a comment

Comments will be approved before showing up.


Also in Blog

A Look at the Plaza in 1907

October 16, 2019

I have always had a fondness for the storied and elegant Plaza Hotel in New York City. Back in the day I interviewed a delightful fashion editor in the Plaza’s famous Palm Court. I found the whole experience fascinating so when I came across an article about the history of the Plaza I started reading at once.

Read More

Females Have the Right Stuff

October 09, 2019

For 58 years, 89% of the astronauts have been men. And for 192 years, there were no women justices on the Supreme Court until Sandra Day O’Connor in 1981. In light of where we are today – these numbers are shocking.

Read More

“You Really Need to Fight Every Day”

October 02, 2019 1 Comment

In the five years that I’ve been writing these fashion blogs I’ve come to the conclusion that the creative heads of these worldwide companies have daunting, or almost impossible, daily jobs. The headline you see above came from Alessandro Michele who, in January 2015, became the creative director of Gucci, the company that was founded in Florence, Italy in 1921 and currently has 500 stores worldwide. 

Read More

- Size Chart -

BODYWEAR

We use Italian lingerie sizing  for our bodywear and items tend to run small.

Because of the body-hugging nature of the fabric and our body conscious fit most women prefer to wear our layering tops as under-layers. If you are inclined to wear them on their own we suggest you size up. Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

MODAL TEES

Relaxed fit. Wear alone or over any of our layering tees or camisoles.

Please email us or give us a call if you have questions about your sizing. We're happy to help you get it right.

 

GOOD THINGS COME TO THOSE WHO SIGN UP

Get info on sales, promotions, and new items. Plus $10 off your first order!