Direct to consumer: Adea's promise to you

April 23, 2014

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Over the past few years, the phrase “direct to consumer” has earned a lot of buzz in the fashion industry. Numerous apparel companies have been created with this as their focus and still others who were already in business have been championing this concept as what sets them apart in the industry.

“Direct to consumer” refers to the fact that a brand or designer has chosen to sell straight to their customer either through their own brick-and-mortar store or online rather than selling through boutiques or department stores in a traditional wholesale manner.  Not only does this provide the brand or designer with higher profit margins and more control over the presentation of their brand, it also provides the consumer with the best possible pricing and shopping experience.

Adea is proud to say that we have been selling “direct to consumer” since 2008 through myadea.com and plan to continue to do so as long as we can! Because of this choice, you can trust that you are getting a high quality product at the best possible price when you shop our online store. We control the design and the production and we know exactly where our fabrics are sourced and the conditions under which the factory’s employees are working.

Just yet another reason to lounge in and layer with Adea! You not only get beautiful colors, stylish fits, warmth, coverage and the softest of materials, but you also can rest assured that you are getting your base layers for the best price and that they are being made with the best quality materials in humane conditions. Three cheers for “direct to consumer” apparel!



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