Over the past few years, the phrase “direct to consumer” has earned a lot of buzz in the fashion industry. Numerous apparel companies have been created with this as their focus and still others who were already in business have been championing this concept as what sets them apart in the industry.
“Direct to consumer” refers to the fact that a brand or designer has chosen to sell straight to their customer either through their own brick-and-mortar store or online rather than selling through boutiques or department stores in a traditional wholesale manner. Not only does this provide the brand or designer with higher profit margins and more control over the presentation of their brand, it also provides the consumer with the best possible pricing and shopping experience.
Adea is proud to say that we have been selling “direct to consumer” since 2008 through myadea.com and plan to continue to do so as long as we can! Because of this choice, you can trust that you are getting a high quality product at the best possible price when you shop our online store. We control the design and the production and we know exactly where our fabrics are sourced and the conditions under which the factory’s employees are working.
Just yet another reason to lounge in and layer with Adea! You not only get beautiful colors, stylish fits, warmth, coverage and the softest of materials, but you also can rest assured that you are getting your base layers for the best price and that they are being made with the best quality materials in humane conditions. Three cheers for “direct to consumer” apparel!
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I just read an article that sounded – to me at least – like “a canary in a coal mine” or an early warning of danger. This piece, written by Joe Pompeo, appeared in the May 2020 issue of Vanity Fair magazine with the title “The British Tabloid Invasion” and a subtitle that read, “How the Daily Mail is conquering American gossip.”
The paparazzi horde, La Dolce Vita, 1960 – photo courtesy of Vanity Fair
Apparently the good old U.S. is a nation of “not great” sleepers. Really? And I thought I was the only one! According to a recent study by the Centers for Disease Control and Prevention it was revealed that one out of three Americans are chronically sleep-deprived. Yikes!
I think we’re all taken by the incredible mystique of the famous French fashion house, Hermès that has been with us for two centuries and is still owned and operated by the same family. From its beginnings in fine equestrian leather goods, they are – in the tumultuous year 2020 – best known for their handbags and many other items.
My image of Hermès has always been rarified products at equally rarified prices so imagine my surprise when I recently received a very stylish publication of theirs in the mail.
