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Conscious customer

February 09, 2013

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A recent article on Fashionista.com gave me reason to pause. The article addresses concerns that “Made in Italy” is no longer “Made in Italy” as more and more Chinese factories are popping up across the country. This is happening specifically in a city just outside of Florence called Prato.

For 10 years I lived in both Florence and Prato and watched firsthand the transformation of Prato’s manufacturing industry. For centuries Florence was known for its quality leathers; Prato, for its quality textiles; and Quarrata, another city in the area, for its exquisite furniture. People around the world cherish the “Made in Italy” label because it represents a dedication to detail, to high quality, and to an appreciation of craftsmanship. Now, as the Chinese move in to these neighborhoods, what we expect from these products is no longer guaranteed and the treatment of their workers is not transparent.

Whether clothing is made in Italy or Colombia or USA it’s important to be aware of what we are purchasing. Get to know brands, read about where and why they produce their goods and make informed decisions. Become a conscious customer.


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