The New York Times

March 06, 2013


Clothing companies trying to find more paths to customers.

"While exact numbers are hard to come by, many new apparel brands have decided to forgo the traditional wholesale route of selling through multibrand boutiques and department stores. “There is no doubt that there is a trend toward direct selling,” said James Dion, founder of Dionco, a Chicago retail consultancy. “And it’s been aided by the Internet, which has given that smaller brand the ability to go direct to the consumer.” Read full article here:


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